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BloggerView #17 Tara Hunt

Tara HuntAs I promised last week, this week BloggerView is with Tara Hunt, Citizen Agency Co-Founder, author of the blog HorsePigCow (http://www.horsepigcow.com/) and one of the best Internet marketers. Please enjoy her answers.

1. When did you start blogging? What were the main reasons that take you start blogging?
Tara Hunt (T.H.): Um…I think my first blog post was sometime late 2003. Then I took a long break because I didn’t know what to say (and I had no readers, so it felt odd just to wax poetically into thin air). I went back mid-2004 and have blogged pretty regularly ever since. Many of my early archives were deleted when I moved over to Wordpress, though.

I started blogging because, while reading other blogs, I felt I wanted to respond in my own space.

2. What were your reasons to christen your blogs as you did?
T.H.:HorsePigCow is what my Mom used to say when she forgot someone’s name temporarily. It’s totally silly. I had purchased the domain name way back when and when it came time to have a blog, it seemed like a fun, nonsensical name. I also want to remember my roots as a farm girl.

3. Do you have any specific goals or objectives you want to achieve with your blog? What are they?
T.H.:No real objectives…just to be able to look back and see my progress and map my thoughts in the future.

4. In your opinion, what role could blogs play in the future, for instance at companies or at schools?
T.H.:Giving individuals in those organizations a voice. Writing the story of us from various different perspectives.

5. What do you think will be the future of blogs over the next couple of years?
T.H.:They’ll be as common as email.

6. How many feeds do you have on your news aggregator? What news aggregator do you use? Why?
T.H.:I use Bloglines and have over 400 feeds. I’m also over 10,000 posts behind in my reading. I have to ‘weed’.

7. What do you think about RSS? What role do you think RSS can play in future, for instance in the relation between government and citizens?
T.H.:I heart RSS. I prefer the ‘pull’ rather than ‘push’ nature of it. I get ultimate choice over what I read and consume. I have no clue whether it could play a role between gov’t and citizens. Sure.

8. What do you think is the most important thing happening in the Web, now? Why?
T.H.:Flattening of power hierarchies. And yes, it’s happening. The big voices are getting drowned out by the myriad of smaller ones. This will, I hope, lead to a general weeding out of crap that we haven’t previously had the chance to avoid (because of limited choice). I also see the further move into nichification. Not stratification, but the ability to express oneself in circles of people engaged in the same passion.

9. Beside blogs, do use other social software, like Flickr, Del.icio.us, Digg, LinkedIn, Jaiku or any other?
T.H.:Flickr, Ma.gnolia, LinkedIn, Twitter, 43 Things, Skype, Technorati, Tangler, PBWiki, etc.

10. As we are facing web2.0, shouldn’t we begin to talk about Marketing 2.0, centred on the users, and not on the produts?
T.H.:That’s kind of what I do. That’s the only thing I talk about, really. Maybe I haven’t been clear enough?

Next week:

Henriette Weber Andersen

Previous BloggerViews:

BloggerView #1: Rui Carmo
BloggerView #2: Nuno Leitão
BloggerView #3: Pedro Custódio
BloggerView #4: Carlos Jorge Andrade
BloggerView #5: Pedro Melo
BloggerView #6: Mónica André
BloggerView #7: André Ribeirinho
BloggerView #8: Beverly Trayner
BloggerView #9: Jose Luis Orihuela
BloggerView #10: Laurent Haug
BloggerView #11: Martin Röll
BloggerView #12: Stowe Boyd
BloggerView #13: Stephanie Booth
BloggerView #14: Dannie Jost
BloggerView #15: Suw Charman
BloggerView #16: Euan Semple

iphone poll results

As I promised last week, here are the results of the iPhone poll.

Are you planning on buying an iPhone??

  • 24.1% - No. I don’t like it (7 in 29)
  • 17.2% - Only if it gets 3G (5 in 29)
  • 13.8% - Yes, to replace my cell phone and my iPod (4 in 29)
  • 10.3% - Yes, of course (3 in 29)
  • 10.3% - No. I like it, but I prefer a cell phone and an Ipod (3 in 29)
  • 10.3% - No, thanks. I don’t like Cisco produts. ;) (3 in 29)
  • 6.9% - Only if it’s not tied to Vodafone, TMN or Optimus (2 in 29)
  • 6.9% - Only if they opened the SDK (2 in 29)

Main conclusions:

  • More than 44% aren’t thinking on buying an iPhone. 24% doesn’t even like it;
  • More than 30% of the responders only think on buying an iPhone, if some conditions became true, like iPhone getting 3G;
  • Only 24% are positive that they going to buy a iPhone.

I’m a little surprised with this results. What’s your comment?

Tara Hunt interviewed at CenterNetworks

Tara Hunt, Citizen Agency Co-Founder, author of the blog HorsePigCow and one of the best Internet marketers (perhaps maybe I should define her as a marketer 2.0?) gave a great interview at CenterNetworks. I specially like this part, that summarizes her vision about what is Marketing, and what’s the best approach to get in the market:

Tara Hunt“From my perspective, marketing isn’t about creating ‘buzz’ or ‘viral messages’ - it’s about building great stuff with the intent you are going to fill a need for people, then celebrating each and every person who comes along and connects with your vision.

We look at three things that have to be balanced in your approach: Environment, Product and Communication/Community. The environment is something you can’t change, but should be aware of. The product is totally within your control. There are tons of factors here: is it too complicated? Useful? How is the design? Interoperable? Etc. Communication is all about how well you listen. What you offer your community members. It has to be a win-win situation. It isn’t about broadcasting, it is about conversing.”

You can read the interview at http://www.centernetworks.com/interview-with-tara-hunt-citizen-agency.

Image uploaded on March 7, 2006 by miss_rogue

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