BloggerView #17 Tara Hunt

Tara HuntAs I promised last week, this week BloggerView is with Tara Hunt, Citizen Agency Co-Founder, author of the blog HorsePigCow ( and one of the best Internet marketers. Please enjoy her answers.

1. When did you start blogging? What were the main reasons that take you start blogging?
Tara Hunt (T.H.): Um…I think my first blog post was sometime late 2003. Then I took a long break because I didn’t know what to say (and I had no readers, so it felt odd just to wax poetically into thin air). I went back mid-2004 and have blogged pretty regularly ever since. Many of my early archives were deleted when I moved over to WordPress, though.

I started blogging because, while reading other blogs, I felt I wanted to respond in my own space.

2. What were your reasons to christen your blogs as you did?
T.H.:HorsePigCow is what my Mom used to say when she forgot someone’s name temporarily. It’s totally silly. I had purchased the domain name way back when and when it came time to have a blog, it seemed like a fun, nonsensical name. I also want to remember my roots as a farm girl.

3. Do you have any specific goals or objectives you want to achieve with your blog? What are they?
T.H.:No real objectives…just to be able to look back and see my progress and map my thoughts in the future.

4. In your opinion, what role could blogs play in the future, for instance at companies or at schools?
T.H.:Giving individuals in those organizations a voice. Writing the story of us from various different perspectives.

5. What do you think will be the future of blogs over the next couple of years?
T.H.:They’ll be as common as email.

6. How many feeds do you have on your news aggregator? What news aggregator do you use? Why?
T.H.:I use Bloglines and have over 400 feeds. I’m also over 10,000 posts behind in my reading. I have to ‘weed’.

7. What do you think about RSS? What role do you think RSS can play in future, for instance in the relation between government and citizens?
T.H.:I heart RSS. I prefer the ‘pull’ rather than ‘push’ nature of it. I get ultimate choice over what I read and consume. I have no clue whether it could play a role between gov’t and citizens. Sure.

8. What do you think is the most important thing happening in the Web, now? Why?
T.H.:Flattening of power hierarchies. And yes, it’s happening. The big voices are getting drowned out by the myriad of smaller ones. This will, I hope, lead to a general weeding out of crap that we haven’t previously had the chance to avoid (because of limited choice). I also see the further move into nichification. Not stratification, but the ability to express oneself in circles of people engaged in the same passion.

9. Beside blogs, do use other social software, like Flickr,, Digg, LinkedIn, Jaiku or any other?
T.H.:Flickr, Ma.gnolia, LinkedIn, Twitter, 43 Things, Skype, Technorati, Tangler, PBWiki, etc.

10. As we are facing web2.0, shouldn’t we begin to talk about Marketing 2.0, centred on the users, and not on the produts?
T.H.:That’s kind of what I do. That’s the only thing I talk about, really. Maybe I haven’t been clear enough?

Next week:

Henriette Weber Andersen

Previous BloggerViews:

BloggerView #1: Rui Carmo
BloggerView #2: Nuno Leitão
BloggerView #3: Pedro Custódio
BloggerView #4: Carlos Jorge Andrade
BloggerView #5: Pedro Melo
BloggerView #6: Mónica André
BloggerView #7: André Ribeirinho
BloggerView #8: Beverly Trayner
BloggerView #9: Jose Luis Orihuela
BloggerView #10: Laurent Haug
BloggerView #11: Martin Röll
BloggerView #12: Stowe Boyd
BloggerView #13: Stephanie Booth
BloggerView #14: Dannie Jost
BloggerView #15: Suw Charman
BloggerView #16: Euan Semple